REAL Trends Insights

Analysis of real estate industry trends

Challenges of Brokerage 

 Has the Day of Reckoning Arrived? The Looming Challenges of Brokerage 

A few observations on new competition, cost of agent retention and more  The gross margin for the average brokerage firm…

Dynamic of Teams

The Dynamic of Teams – Where Value Resides 

A recent study sheds light on gross commission income The California Association of Realtors® and REAL Trends recently studied the…

Find Opportunity

It’s Not All Doom & Gloom – What Brokers Can Do to Find Opportunity

It’s not all doom and gloom. There are opportunities, and it’s not too late to execute a plan   In…

Brokerage SEO Audit

3 Keys to A Successful Brokerage SEO Audit

When it comes to putting together a plan of attack for a website audit, it’s important to understand your…

Zillow’s Moves Do Make Sense

Zillow recently announced that Right at Home Realty, Canada’s largest independent real estate brokerage, will send a direct listing…

Buy To Rent Phenomenon

The Global Growth Of The Buy To Rent Phenomenon

REAL Trends President, Steve Murray and Chief Foreign Correspondent, Peter Gilmore discuss the global stance…

office space

The Shift In Office Space Appeal

How Real Estate Professionals Use Office Technology The discussion about how real…

Housing Crisis

10 Years Later: Lessons Learned or Another Housing Crisis?

It’s been 10 years since the financial crisis took the housing market and the real estate industry…

iBuyer Model

iBuyer Model: Why Can’t Your Brokerage Offer This Same Service?

Why Can’t Your Brokerage Offer This Same Service? Gaining access to credit shouldn’t be hard, but developing policies and procedures…

2018 Consumer Study

2018 Consumer Study: Buyers and Sellers Still Need Real Estate Professionals

Buyers and Sellers Still Need You It’s true. More buyers and sellers than ever are using a real estate agent,…

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