3 Tech Upgrades to Grow Your Real Estate Business

3 Tech Upgrades to Grow Your Real Estate Business Real estate is no longer just about showing properties and negotiating contracts. Technology has infiltrated the industry and changed client expectations. As a real estate agent, you need to embrace these changes to stay in business and attract...

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New Study: Overcoming the Pain Points of Online Leads

Online Leads Zillow Premier Broker Program by Deirdre LePera, director of business development Roughly one-third of all housing consumers find a real estate professional on their own, and listing portals are most likely their first point of contact in that journey. In the first quarter of 2017,...

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5 Ways to Use Content to Drive Your Marketing Goals

The phrase “content is king” is, well, king, in the world of digital marketing and SEO. The content that you produce will make or break your organic and paid traffic. Here are five ways to incorporate valuable content into your marketing strategies and goals that should be taken under...

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REALTORS® Share Top 5 Social Media Tips

By: Reggie Nicolay, vice president of marketing communications, Realtors Property Resource® (RPR) A recent study by Realtors Property Resource® (RPR®) reveals that real estate agents using Facebook as part of their social marketing strategy post listings more than any other type of content, yet...

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Virtual Design: Platforms On the Rise

How many times have you heard a real estate professional, when showing a home, say to a customer, “Oh, you can easily change that”? Or, watched a real estate professional on the TV show House Hunters say, “That’s purely cosmetic, easy to fix.” It’s pointing out the obvious, but it’s important to...

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3 Tech Upgrades to Grow Your Real Estate Business

Real estate is no longer just about showing properties and negotiating contracts. Technology has infiltrated the industry and changed client expectations. As a real estate agent, you need to embrace these changes to stay in business and attract prospective buyers. Consider the following four tech...

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What Are You Paying Your Tech Director?

More brokers are finding ways to hire the important position of Technology Director or Vice President of Technology. However, many firms are still seeking outside-the-box ways to staff this position, including using independent contractors and a part-time person dedicated to technology.   Of...

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