Snapchat is a without a doubt a trendy social media tool and a favorite with the younger generations. However, some would argue that Snapchat has fallen on hard times. The platform’s parent company Snap Inc. went public back in March and is still trading for less than its OPS of $17 according to...

The way to launch a successful social media campaign is relatively simple. In fact, we’ve narrowed it down to three factors that real estate professionals can use to build and launch a successful social media campaign for their business. Select a target audience. Social media, specifically...

With so many social media platforms out there, big and small, how can anyone possibly manage them all? Let me tell you, it’s difficult. Even more difficult is deciphering which applications you need and which ones are simply supplemental.  Find our rankings of the social applications from most...

If you seem to always miss the latest and greatest industry news it’s time to create a Google alert.   Want to stay up to date on a certain topic? Want to monitor your brokerage’s reputation? Set up a Google Alert. Here’s how: First, go to Google.com/alerts. Under the...

Tips to Save Your Website From Being Penalized by Google When it comes to Google and organic rankings, penalties can make or break the positioning of your website. More importantly, they can drastically impact the exposure and uptime of your website based on the level of severity. Penalties can...

Google Adwords Will Make The Interface Switch January 1st If you’ve spent any time in Google AdWords lately, you’re sure to have seen the new interface. While it may be daunting at first glance, the new platform comes equipped with many upgrades ranging from a user-friendly dashboard to...

Understand How To Leverage Google To Generate Quality Leads Understanding how Google operates from a digital marketing perspective is key in order to understanding how to qualify and obtain quality leads. Segmenting ads on the platform is vital so your marketing messaging will reach its audience....

As 2017 comes to a close, the biggest trends in real estate technology revolve around three big players—Artificial Intelligence, Augmented Reality and Virtual Reality 3D Tours. Let’s take a look at how each is being used in the real estate landscape.   1. Artificial Intelligence (AI): Most people...