By Reggie Nicolay, vice president of marketing communications, Realtors Property Resource® (RPR) A recent study by Realtors Property Resource® (RPR®) reveals that real estate agents using Facebook as part of their social marketing strategy post listings more than any other type of content, yet...

The phrase “content is king” is, well, king, in the world of digital marketing and SEO. The content that you produce will make or break your organic and paid traffic. Here are five ways to incorporate valuable content into your marketing strategies and goals that should be taken under...

Whether you’re targeting Millennial first-time homebuyers or you’re looking for seller leads from empty nesters looking to downsize, there’s a sentimental tie-in that any successful marketing campaign cannot ignore. According to a 2016 study released by the Zillow Group, life events play a...

Predictive marketing is a term being used describing the latest digital marketing tools and capabilities marketers may access. The term predictive marketing refers to the ability to anticipate who might engage with an ad. There are many variables that go into predictive marketing. Some of these...

Written by Dale Archdekin Inside sales agents (ISAs) and ISA departments can and do work, especially for real estate teams wishing their agents were overwhelmed with potential clients or for those who already have leads piling up.  A sales person who focuses solely on cold calling, lead generation...

How many times have you heard a real estate professional, when showing a home, say to a customer, “Oh, you can easily change that”? Or, watched a real estate professional on the TV show House Hunters say, “That’s purely cosmetic, easy to fix.” It’s pointing out the obvious, but it’s important to...

brokerage or agent, this will also most likely mean your leads are also on social media. Some 83 percent of consumers say online reviews influence their perceptions about companies and 80 percent report that negative online comments changed their purchasing decision. What people say about you...

More brokers are finding ways to hire the important position of Technology Director or Vice President of Technology. However, many firms are still seeking outside-the-box ways to staff this position, including using independent contractors and a part-time person dedicated to technology.   Of...