Real Estate Technology | What’s Next in 2018?

  With so much happening in the real estate technology world, what is important in the coming year? A lot has happened in the last month in the world of real estate technology—RE/MAX announced their purchase of the BOOJ website platform, Keller Williams rolled out a new voice AI technology...

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How The Laws of Economics Are Starting to Weigh Down Housing

ECONOMICS OF HOUSING | MAKING AN IMPACT Unit sales are down. Price increases are flattening out. The pending sales index is down. Each is a sign that the laws of economics are starting to weigh on the housing market. We saw this last year when, even in a strengthening economy, housing unit sales...

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YOU COULD BE YOUR OWN INSURANCE BUSINESS PARTNER

BRIGHTWAY SPONSORED ARTICLE Think about it. Each day, you likely send business to an insurance agent with whom you partner to close deals efficiently and effectively. And, while you earn commission on the sale, your insurance agent referral partner earns commission on the sale—and every time the...

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TECH WARS! What’s Your Strategy?

Your job is to provide clarity. By doing so, you’ll alleviate agents’ anxieties about technology. Gary Keller declares, “Keller Williams is no longer a real estate company. We are now a technology company.” He also pledges to invest $1 billion in technology. Ryan Schneider, president and CEO of...

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New Leaders New Perspectives

There are big leadership changes at many of the large franchises. How will this change their companies? We wrote last year that there were big changes coming to our industry caused by a new generation of leaders taking the reins at Realogy, RE/MAX and Leading RE. While we didn’t mention Keller...

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REAL Trends 500 | These Aren’t Like the Old Days

2018 REAL Trends 500 and Up-and-Comers Rankings The tops firms on the REAL Trends 500 used to be predictable. Not anymore.  It seems like yesterday you could count on the same brokerage firms at the top of our rankings in the REAL Trends 500 and Up-and-Comers. With some minor changes, the top 20...

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The Age of Amazon Lesson 3 : The Online Experience

  This is part three of a six-part series on brokerages in the age of Amazon. Your website is fantastic but are you delivering on the last mile to the consumer? If you read about Amazon, Walmart, Target and others, you’ll see that all offer online ordering that will deliver to your home or...

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The REAL Trends Newsletter – April Issue

In the April issue of the REAL Trends’ newsletter,  Steve Murray writes about ‘The Online Experience’, the third article in a 6 part series describing how brokerages can thrive in the age of Amazon, a breakdown and analysis of the REAL Trends 500 top brokerages, and his take on...

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