How will your marketing strategy shift in 2018?

REAL Trends is looking ahead to 2018 For an upcoming research study, we want to know which marketing resources you are investing in now and how your marketing plans will shift in the coming year. Will you invest more in video? Is telemarketing still a part of your plan? Will you stop spending...

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REAL Trends Update: Week of Halloween

Today’s Brokerage State of Unrest Why is there so much angst between Realtor associations, MLSs and brokerage firms?   By Steve Murray   “The whole is festering with unhappy souls. The French hate the Germans, the Germans hate the Poles. Italians hate Yugoslavs and South Africans...

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REAL Trends Email Update: Brokerage Business

Brokerage Business The Key to Everything: Constant Contact (and we don’t mean the e-newsletter technology)   by Steve Murray, publisher, REAL Trends   Leaders of realty firms often bemoan two things. First, recruiting is difficult. Second, their sales professionals don’t use the tools...

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REAL Trends Email Update: Housing Market Report

REAL Trends Housing Market Report   Home sales surge in July   August 11, 2013 – The REAL Trends Housing Market Report for August 2013 shows that the rate of housing sales increased strongly in July 2013 growing 23.8 percent from July 2012, the strongest year over year increase so far...

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REAL Trends Commentary: The Best Real Estate Agents in America

REAL Trends Commentary: The Best Real Estate Agents in AmericaBy Steve Murray   On Tuesday, July 9, REAL Trends will release a brand new report that ranks over 6,500 of the nation’s highest producing real estate agents based on calendar year 2012 sales production. We call this new report...

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REAL Trends Email Update: The Week in Review June 18th

The Week in Review   Housing, Inflation and Fed, Oh My!   For most investors, the two-day Federal Reserve policy meeting is this week’s main event. Policymakers have said future decisions will be data-driven, and this week brings new readings on factory activity, housing and inflation....

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REAL Trends Update: Data and The MLS

REAL Trends Commentary: Data and the MLS    By Steve Murray   I have read various blogs and commentaries about the whole issue of data, MLS and off-market listings. Rather than cover old ground let me say that a) we think data is important, b) MLS’s are critical to the industry and c)...

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REAL Trends Commentary: Heard at the Gathering.

Order a customized plaque honoring the fine firms that have made the distuingishable list of the REAL Trends 500. The REAL Trends 500 vanguard plaque is made of high quality rosewood with a gold plate etched with the appropriate ranking of the firm you would like to honor. Makes a great office...

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