5 Key Email Marketing Metrics for Real Estate Teams

How Are Your Team’s Emails Performing? Email is a universal means of communication. It allows you to send targeted messaging at the most opportune moment. According to the Radicati Group, there were 2.6 billion worldwide email users in 2016, a number predicted to rise to 4.1 billion by 2021. It’s...

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Realty Executives Talks to Millennial Agents About Their Careers

Unlimited earning potential, flexible hours, and the ability to work from anywhere – a pretty compelling combination for entrepreneurial-minded millennials. We polled millennial real estate agents in the Realty Executives network and found that they are thriving in this space, painting a picture...

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5 Social Media Marketing Tips

By Reggie Nicolay, vice president of marketing communications, Realtors Property Resource® (RPR) A recent study by Realtors Property Resource® (RPR®) reveals that real estate agents using Facebook as part of their social marketing strategy post listings more than any other type of content, yet...

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5 Ways to Use Content to Drive Your Marketing Goals

The phrase “content is king” is, well, king, in the world of digital marketing and SEO. The content that you produce will make or break your organic and paid traffic. Here are five ways to incorporate valuable content into your marketing strategies and goals that should be taken under...

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Understanding the Dynamics of Predictive Marketing

Predictive marketing is a term being used describing the latest digital marketing tools and capabilities marketers may access. The term predictive marketing refers to the ability to anticipate who might engage with an ad. There are many variables that go into predictive marketing. Some of these...

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Virtual Design: Platforms On the Rise

How many times have you heard a real estate professional, when showing a home, say to a customer, “Oh, you can easily change that”? Or, watched a real estate professional on the TV show House Hunters say, “That’s purely cosmetic, easy to fix.” It’s pointing out the obvious, but it’s important to...

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