REAL TRENDS ANNOUNCES HIRE OF CFO ALICIA VIVIAN

Castle Rock, Colorado – September 12, 2017 — REAL Trends, the trusted source for news, research and information about the real estate brokerage industry, announced the key hire of Alicia Vivian as REAL Trends’ chief financial officer (CFO). “We are extremely pleased to have Alicia Vivian...

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3 Things You Should Know About Hispanic Homebuyers

3 Things You Should Know About Hispanic Homebuyers By: Bridget McCrea National Hispanic Heritage Month is the perfect time to hone your sales and marketing strategy in a way that speaks to the nation’s growing Hispanic population. Each year from September 15th to October 15th, Americans observe...

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Who’s Your Competition?

You have fewer competitors than you think. Consider the facts. By Larry Kendall, author of Ninja Selling and chairman emeritus of The Group, Inc. There’s very little real competition in our industry. Bold statement? Let’s look at the facts. An analysis of 1.3 million Realtor® MLS members indicates...

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Five Steps to Creating More Value in Your Brokerage

What can you do to get the highest dollar for your brokerage when you’re ready to sell? by Steve Murray, publisher In REAL Trends’ work on valuations, mergers and acquisitions, we often are asked, “What are the things a brokerage can do to create higher value in their businesses?” Based on our...

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Redfin is Worth More than RE/MAX International?

Two views on why Redfin got such a high valuation from Wall Street By Steve Murray, publisher Yep, that’s right. You didn’t misread it. As of the close of the second day of trading on July 31, 2017, a 10-year-old firm with about $270 million in revenues and nearly 15 percent operating loss margin...

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