Author: Rebecca Chapla

Plan the Rest of the Year With REAL Trends Industry Events Calendar

Who has time to go from website to website searching for industry event dates? No one! That’s why REAL Trends has your one-stop-shop for the schedules of all real estate–related events. Just think, no more conflicts, and you can arrange your schedule ahead of time to get the most bang for your conference buck! Have an event to add? No problem! Email Daniele Stufft, and she’ll add it to our calendar. Check it out!  http://realtrends.com/blog/events  ...

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The Personal Touch in Real Estate Does Make an Impact

  Last week, a stranger knocked on my front door. With hesitation (who comes to the door anymore?), I answered and was greeted by a warm smile and a well-dressed woman. Her first words were, “I’m not trying to sell you anything.  I’m a real estate broker who is representing several of the homes in this community and wanted to ask you, what are your three favorite things about this neighborhood?” Ironically, I had just attended Larry Kendall’s Ninja Leadership Institute. This is the sort of tactic that Larry and his team had spoken about, especially for rookie agents. I was super impressed...

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Increase Team Productivity Through Structure Without Compromising Culture

  by Rebecca Chapla   We work in a world of distractions and our business is defined by the needs of our clients. How can you help your support team to be productive while still meeting the expectations of the company and your clients? • First, do you and your managers share an unified front? • Did you hire the right person for the job? Did you train him or her correctly? • Use each team members’ strengths to better the business goals. Each team member will have a strength to help you grow business in a way that you may not have noticed in his or her initial interview. Try to use all of their strengths to better the company and challenge the individual. • Have you set clear expectations and goals of their role? • Did you role play different situations that your support team may experience? This may be a situation that involves general questions, client recovery, or perhaps bad press? How should your team member react to a situation if you aren’t there to help? • Do you provide constant feedback? Praise them in public? Provide criticism in private? • Hold your team members accountable without exception. • Once an assignment is given to your support team, do you review their work? • Are they answering each phone call as if it’s a million-dollar listing? • Are they motivated to work for...

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Sending Kids to Camp

    A supporter of the Muscular Dystrophy Association for 35 years, ERA recently challenged its brokerages to send kids to camp.   In 2014, Charlie Young, president and CEO of ERA Franchise Systems, was at the franchise’s annual convention when he spoke with Abbey, a teenager with muscular dystrophy and a past ERA/MDA child ambassador. “I had met her five years earlier when she was a young child ambassador. I was blown away seeing how much she had grown and how much ERA’s commitment had impacted her life,” he says. “She mentioned that she was able to have...

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Housing Boom and Bust

      How is the Dodd-Frank Act impacting local housing markets? By Steve Murray, publisher   In a book written by Hoover Institute Economist Thomas Sowell some years ago, he traced most of the differentials in housing prices between markets to actions taken by local and state governments. Whether it is through affordable housing actions, impact fees, the setting aside of huge swaths of otherwise developable land, Sowell shows that actions taken by state and local governments profoundly affect the local supply of housing and drive up prices. It’s a good read for those interested.   Fannie and Freddie Thinking about this brought up some interesting current issues. Take the Dodd-Frank Act of 2010, built to reign in the large banks and prevent them from taking consumers for a ride like they did (supposedly) in the 2000-2007 period. Any serious student of what really happened knows that it was a corrupted Fannie and Freddie that poured the kerosene on the fire of shoddy lending. That is what caused the greatest part of the problem. There several good books on this topic as well. Why? Fannie and Freddie were losing market share to Wall Street in underwriting and securitizing mortgages, and Congress (not the President or Executive Branch) sought to help their patrons over at the GSEs get it back. So, in 2006 and 2007 they loosened their standards so they could buy more low and minority family loans (you remember...

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