Author: Guest Contributor

A 2018 Trend You Can’t Afford to Ignore: Customer Experience

“The deepest principle in human nature is the craving to be appreciated.”  – William James Getting a customer in real estate today can be as tough as a $3 steak. But keeping the customer can be tougher than a $1 steak. Competition has crept in from every corner and the market grows more and more crowded every day. What’s more, customer expectations are always on the rise. They want more, better, faster – all the time. It’s a fact not lost on businesses of all types. And some forward-thinking and super innovative companies (Zipcar, Dun & Bradstreet, and Visa...

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Thought Leadership: How Real Estate and Hospitality are Similar

  Real estate is a unique industry, but it does not exist in a bubble. The changes the industry is going through right now—I’ve seen them before.  I’d like to share some similarities between real estate and the hospitality industry. To me, these disparate industries are more like parallel universes. In this article, I’ll draw a few comparisons between the two and demonstrate why their similarities are cause for optimism, not concern. First, a little background. Before coming to Lone Wolf Technologies, I spent most of my career (20 years or so) developing enterprise software for the travel and...

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5 Tips To Sell To A Younger Crowd

Understanding Millennial Homebuyers Will Help You Market to Them Millennials are those young adults who were born between the early 1980s and the early 2000s. Also called “Generation Y,” this section of the population has been spearheading the real estate market in the United States for the last few years. And, they are also expected to be a large factor in the market’s success for some time to come. So, if you have yet to attract this class of home buyer, or you wish to improve the number of your younger clients eyeing your For Sale sign or online...

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How Do You Keep Your Associates Motivated?

Strategies for keeping sales associates on a success track throughout the year. It’s a new year. Goals are set. Business plans are written. Enthusiasm is high. Now what? Will your associates execute their business plans and achieve their goals? Or will they be like the health club member who loses focus and commitment after January? How do you help them stay on track? Here are three simple steps. Know their why. What are their reasons for living? Perhaps it is to provide for their family, pay for their kids’ college education, fulfill a dream to live on water, or...

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Top 10 Rental Markets of 2017: End of Year Review

Zumper aggregates and analyzes active listing data on a monthly basis to calculate median asking rents across the country, providing a comprehensive view of the current state of the market. This post discusses the rental trends the top 10 most expensive cities saw this year. 1. San Francisco, CA             The most expensive city in the nation saw a very flat year in rent growth, ending 2017 with one bedroom prices up 1.5% and two bedrooms down 2.9% since last year. One bedroom prices never hit or surpassed the $3,500 threshold this whole year, which is surprising since the city...

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