Author: Guest Contributor

3 Things You Should Know About Hispanic Homebuyers

3 Things You Should Know About Hispanic Homebuyers By: Bridget McCrea National Hispanic Heritage Month is the perfect time to hone your sales and marketing strategy in a way that speaks to the nation’s growing Hispanic population. Each year from September 15th to October 15th, Americans observe National Hispanic Heritage Month by celebrating the histories, cultures, and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean, and Central and South America. Hispanics lead the nation in net household formations and are expected to drive one-third of the total U.S. household gains between 2015-2025, according to Harvard’s...

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On Tina Turner and Goal Setting: How a Simple Question Can Change Your Life – and Your Sales Numbers!

On Tina Turner and Goal Setting: How a Simple Question Can Change Your Life – and Your Sales Numbers! By Bubba Mills In her famed song, Tina Turner asks, “What’s love got to do with it?” Turns out, everything. Let me share a sentence that may very well change your life: If you don’t love your job, you’ll likely never achieve meaningful goals. The truth is, before you pull out your pen to jot down your first goal, you need passion for your profession. In other words, it’s highly probable that you won’t go after your goals if you...

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5 Social Media Marketing Tips

By Reggie Nicolay, vice president of marketing communications, Realtors Property Resource® (RPR) A recent study by Realtors Property Resource® (RPR®) reveals that real estate agents using Facebook as part of their social marketing strategy post listings more than any other type of content, yet fewer than half report measurable outcomes. So what can REALTORS® do to consistently inform, engage, and grow their sphere of influence above and beyond posting listings? RPR asked survey respondents to share their top social media marketing tips. Here are the top five takeaways. Build a 3Ps social media bucket Building brand awareness is what successful agents...

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REALTORS® Share Top 5 Social Media Tips

By: Reggie Nicolay, vice president of marketing communications, Realtors Property Resource® (RPR) A recent study by Realtors Property Resource® (RPR®) reveals that real estate agents using Facebook as part of their social marketing strategy post listings more than any other type of content, yet fewer than half report measurable outcomes. So what can REALTORS® do to consistently inform, engage, and grow their sphere of influence above and beyond posting listings? RPR asked survey respondents to share their top social media marketing tips. Here are the top five takeaways. Build a 3Ps social media bucket Building brand awareness is what...

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Educating Home Buyers and Sellers on Insurance

Kady Dieker, Realtor, HomeSmart Cherry Creek in Littleton, Colorado According to Forbes, real estate was the second happiest industry in which to work in 2016. Reasons people cite for becoming a real estate agent include getting to see houses all day long, flexible work hours, and the empowerment of being self-employed. And, while lots of real estate professionals cite the satisfaction they get from helping other people find their dream homes as a reason for choosing their profession, REAL Trends recently met a real estate professional with a relatively unique goal for becoming a professional real estate agent. Meet...

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