Daniel Gale Sotheby’s International Realty Premieres Agent Video Profiles
Close to two dozen sales professionals from Daniel Gale Sotheby’s International Realty enjoyed a star turn recently when the organization premiered “Every Agent has a Story to Tell,” the leading Realtor’s newest agent marketing program. “Every Agent has a Story to Tell” is a sophisticated video portrait that articulates an agent’s personal and professional story, creating an authentic and engaging connection with the viewer. The premiere was held in the Founder’s Club of the Paramount Theater in Huntington, NY in front of an audience of close to 100 agents, managers, family and friends of Daniel Gale Sotheby’s International Realty.
The marketing team at Daniel Gale Sotheby’s International Realty first learned about this inventive marketing tool at a Sotheby’s Global Networking event and quickly recognized its value. The videos are produced by Evoker, which has an exclusive relationship with Sotheby’s International Realty Affiliates, for Long Island.
“Everyone has a story to tell, and choosing the right real estate agent to work with is as much an art of choosing the right personality as the science of who are the top agents for the area in which you are buying or selling,” explained Abby Sheeline, Director of Marketing. “‘Every Agent has a Story to Tell’ gives prospective clients and customers an inside look into an agent that allows them to start to trust an agent by gaining a sense of the agent’s personality, background, aesthetic and marketing expertise. A solid Realtor/client relationship is grounded in trust. These videos engage the viewer and make our agents stand out from the crowd. No other agency on Long Island is doing anything like this.”
The featured agents have been readily sharing their two-minute videos, which can be accessed on the Daniel Gale Sotheby’s International Realty website (http://www.danielgale.com/long-island-real-estate-videos.php) and on various social media sites including Facebook, LinkedIn, Twitter and others. The individual stories of “Every Agent has a Story to Tell” are further promoted with electronic and print marketing support produced by the Daniel Gale Sotheby’s International Realty Marketing and Technology department.
Another group of 25 Daniel Gale Sotheby’s agents are currently working on personal videos of their own for completion in spring 2018. The process includes a questionnaire and subsequent interview, followed by location shooting in the agent’s home, at a listing or in other favorite places indoors and out.
“No two videos are the same–they’re as individual as the people they profile,” says Deirdre O’Connell, General Sales Manager, “These are the best Agent Profile Videos available, and we are always committed to providing our sales associates with the industry’s best tools and systems. I’ve gotten great feedback from everyone who’s seen these videos.”
Founded in 1922, Daniel Gale Sotheby’s International Realty consistently leads the nation in achieving one of the highest average sales prices in the country. Daniel Gale Sotheby’s is a $3.1 billion dollar organization with 950 sales associates in 26 offices spanning Long Island and Queens. Services include a Relocation Division, an award-winning Marketing & Technology Department, a Development Marketing Group, Commercial and Rental Divisions; and Ambassador Abstract Title company. The Sotheby’s International Realty® affiliate for Long Island and Queens since 1976, Daniel Gale Sotheby’s has gained national and international recognition, including top honors worldwide. In addition to its place on the Regents Board of “Who’s Who in Luxury Real Estate,” Daniel Gale Sotheby’s International Realty is on The Broker Council of Real Trends, The Asian Real Estate Association and The Realty Alliance (comprising some of the real estate industry’s most influential companies with participation “by invitation only”). For more information, visit www.danielgale.com.