Social media has become increasingly relevant in the real estate industry, so it’s important, as a real estate professional, to ensure that your Instagram is working as the best possible representation of your brand. Let’s talk about some Instagram hacks to help you do this! Here are 6 tips for improving your real estate social media account.
The first of our Instagram hacks is all about strategy. It’s important to be intentional about what you post on social media. In the real estate niche, it’s a good idea to post about current listings and sales. This keeps followers up to date with what you are doing as a real estate professional, as well as advertising your current listings and displaying your successes.
To make sure that these posts are of high quality, you should adhere to a visual theme, which will keep your feed looking aesthetically pleasing. This often takes the form of a consistent color scheme and consistency among the fonts that you use when creating graphics. Additionally, your captions should be succinct yet informative, such that viewers can get essential information in a short amount of time.
In order to keep your posts consistent and timely, it’s a good idea to schedule them ahead of time. Scheduling posts is effective for many reasons, as it helps you to stay organized and work ahead. Additionally, it ensures that your posts are published at the same time every day.
Using Instagram automation tools is an effective tactic in enhancing your social media presence. These tools help you to expand your base of followers and make connections with other accounts in your niche, and you hardly have to do any work in accomplishing this.
When you use an automation tool, your account will interact with other accounts that are similar to yours, thereby increasing your presence on Instagram. This will be beneficial when it comes to gaining Instagram followers and collaborating with other accounts. More attention on social media leads to more success in your business!
Collaborating with other brands in your niche is a great Instagram marketing tactic. When you team up with accounts that have audiences similar to yours, you will benefit from being featured on their page, which exposes you to their followers. This will likely increase the following on your page, and it helps you to build strong professional relationships with other brands in your market.
To collaborate with other brands, you should start by reaching out to them via direct message on Instagram. Once you get in touch and build up a relationship, you can partner to host giveaways and promote one another on social media.
Hashtags are an extremely useful tool to use when it comes to social media. They help potential followers and clients to find you online either by searching for keywords in hashtags or by seeing your posts that Instagram may recommend to them based on their previous activity.
Whenever you publish a post, make sure to use hashtags that are specific to your business niche. Don’t be overly specific or too broad, but choose something that you feel accurately represents what you do. For example, you may include hashtags such as #LuxuryRealEstate, #CastleRockRealEstate, or #ColoradoTownHomes. Using this Instagram hack will help you get connected with your target audience on Instagram.
For every account and every niche, there are certain times at which it is ideal to post on Instagram. These are the times at which followers are most active and therefore most likely to see your posts and engage with them.
According to z57, the best times to post on Instagram for the real estate niche are between 10 am and 3 pm every day, although Wednesdays have the highest engagement and Mondays have the lowest engagement. Keep this in mind when you are scheduling posts ahead of time as we talked about earlier.
Adding links to your Instagram posts is often very effective, especially when your posts promote your business. For example, it would be a great idea to post about a recent sale for which you represented either the buyer or the seller and then guide your followers to a link to your current listings.
Once you have their interest piqued with an attractive photo or graphic, and then you have solidified your reputation by explaining your role in the sale, viewers are likely to be interested in following a link to learn more about you. This is why it is so important to have attractive posts that you are proud of—they may lead you to increased business.
You can add individual links to each of your posts, but it’s also a great idea to utilize the “link in bio” option on Instagram. To make this resource most effective, we recommend using a link in bio tool. With tools like this, you can include multiple links to various websites and social media accounts, all with one url that you can include in your Instagram bio.
Now that you know our six Instagram hacks for making your Instagram account stand out in the social media world, it’s time to get started with that Instagram overhaul. We hope these tricks are helpful - if they are, come back and let us know!
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