By Reggie Nicolay, vice president of marketing communications, Realtors Property Resource® (RPR)
A recent study by Realtors Property Resource® (RPR®) reveals that real estate agents using Facebook as part of their social marketing strategy post listings more than any other type of content, yet fewer than half report measurable outcomes. So what can REALTORS® do to consistently inform, engage, and grow their sphere of influence above and beyond posting listings? RPR asked survey respondents to share their top social media marketing tips. Here are the top five takeaways.
Build a 3Ps social media bucket
Building brand awareness is what successful agents do best. If you’re going to use social media, consistently share content from your “3Ps” bucket: professional content, personality-based content and passion-based content.
Position yourself as a subject matter expert
If agents really want to engage followers, they need to post less about listings and more about the market, like housing data and neighborhood activity. If clients see you as a market expert, your sphere of influence will grow.
Use Facebook to target custom audiences
Creating a custom audience on Facebook is incredibly easy and one of the most powerful social advertising tools around. In just a few minutes, you can create an ad, select a target audience, and have your message delivered to the exact group you want to reach.
Keep it simple
Spreading your brand across multiple outlets is exhausting and difficult to maintain. Focus on one or two channels and make Facebook one of those. Also, join groups on topics that relate to you.
Don’t be camera shy
Video marketing is more persuasive, increases sales, and will boost your standing on Google search.