2021 Agent Rankings Now Live!

RealTrends + Tom Ferry announce the 16th annual The Thousand list of America’s top 1,000 real estate sales professionals and teams.

Market Leaders

Ranking the top residential real estate firms in over 160 different metropolitan markets.

Florida Realtors® leaders advocate for affordable housing

It sounds simple: housing trust funds should be used for affordable housing. Florida Realtors wants a constitutional amendment securing this.

Newsletter

The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

BHGRE Launches Social Media-Content Management Tool

BHGRE Launches Social Media-Content Management Tool

Better Homes and Gardens Real Estate LLC announced the launch of a custom content management and publishing platform that will transform the way its network of real estate companies and affiliated sales associates execute their social media strategies. The new tool, developed by Better Homes and Gardens® Real Estate, is exclusively available to the brand’s network at no additional cost.

Better Homes and Gardens Real Estate affiliated brokers and agents can now access, manage, share, customize and schedule the brand’s engaging lifestyle, thought leadership and real estate content along with their own local and business content in one dashboard.  This new platform brings the full strength of the brand’s social media content strategies to life for busy agents and brokers who want to stand apart from their competition.

“Access to unique, engaging real estate and lifestyle content has been a hallmark of the Better Homes and Gardens Real Estate value proposition since day one,” said Jennifer Marchetti, Chief Marketing Officer of Better Homes and Gardens Real Estate.  “With the launch of this platform, everyone in the brand’s network can become a social media expert—at no additional cost.

The feature set has been designed to help save our network valuable time and money.  What’s more, it will help increase their competitiveness and enable them to professionally craft content that may have direct impact on their businesses.”

With the launch of this tool, the BHGRE® network is empowered to:

  • Easily access original, high-performing brand content across all categories and share to social platforms including Facebook®, Twitter®, LinkedIn® and Pinterest® from a single dashboard.
  • Schedule professional posts in advance on Facebook Business Pages and Twitter® to allow for efficient, consistent posting.
  • Professionally highlight listings in their organic social feeds by quickly accessing listing data, customizing the listing post through personal branding, and sharing on social platforms.
  • Efficiently access the BHGRE® image library to create original, professional-looking posts.
  • Email links to articles and comment on posts in the convenience of the tool’s dashboard.
  • Work flexibly with the tool thanks to its mobile-friendly platform.
  • Add new feed sources to create a more customized, comprehensive content strategy.

“This platform has completely changed the way our company and our affiliated agents approach their social media strategies,” said Aaron Drussel, broker/owner of Better Homes and Gardens Real Estate Influence Partners.  “Social media has become one of the most important ways real estate professionals can drive leads and grow their spheres.

For many, executing a professional and engaging social media strategy has historically been time and resource intensive.  This tool takes the guesswork and challenges out of it thanks to the ease of use, great features and foundation of unique content from BHGRE.”

Most Popular Articles

eXp Realty almost doubles agent count

eXp World Holdings, Inc., the holding company for eXp Realty announced that it has exceeded 60,000 agents globally. This represents a year-over-year increase of 85% when compared to 32,403 agents in July 2020.

Jul 26, 2021 By

Latest Articles

New England Real Estate Network MLS adds shareholder

As a shareholder, Greater Newburyport Realtors gains inclusion in an MLS accepting listings throughout New England. They have representation in NEREN’s governance and are eligible to be included in various leadership and committee positions. Board members provide leadership to the MLS and its 12,000 plus system users. 

Jul 30, 2021 By