RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

Real estate teams vs brokerages

Steve Murray and Tracey Velt discuss the profitability of real estate teams vs brokerages, based on the results of the 2021 RealTrends Team Profitability Study.

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.

Berkshire Hathaway HomeServices Fox & Roach, REALTORS® Launches New Agent Resource Center

Berkshire Hathaway HomeServices Fox & Roach, REALTORS® Launches New Agent Resource Center

The high-tech platform combines the industry’s best-of-class marketing solutions.

Berkshire Hathaway HomeServices Fox & Roach, REALTORS®, the fifth-largest provider of brokerage and related services in the United States, today launched its new state-of-the-art marketing technology platform and agent resource center, the Berkshire Hathaway HomeServices Fox & Roach, REALTORS® Agent Center for Excellence (ACE).

Berkshire Hathaway HomeServices Fox & Roach, REALTORS

Unlike traditional agent marketing platforms, ACE seamlessly integrates multiple best of breed marketing technologies into one cutting edge platform that is innovative, flexible and easy-to-use. The platform is designed to be agent focused and data-driven, delivering powerful CRM, lead management, listing alerts, digital marketing tools and agent intranet from one centralized portal. As industry applications improve and evolve, the system will continually adapt and individual applications can be replaced with more competitive software.

“Our primary goal is to help our agents form stronger relationships with their clients,” said Rajeev Sajja, Vice President of Digital Innovation at Berkshire Hathaway HomeServices Fox & Roach, REALTORS. “After nearly two years of research, we realized investing in a best-in-breed approach was the only way to continuously provide agents with the most advanced technology to maximize their business. As agents begin utilizing ACE, they will find running their day-to-day business is easier, more effective and highly efficient.”

Features of ACE include Contactually’s award-winning CRM system, which integrates seamlessly with an engaging listing alert system powered through RealScout and an intuitive intranet and next-generation agent websites powered by Reliance Network.

The official rollout of ACE will begin in the Lehigh Valley, Pennsylvania area in December 2018. By the end of January all 5000+ Berkshire Hathaway HomeServices Fox & Roach, REALTORS® agents throughout Pennsylvania, Delaware and New Jersey will have access to ACE.

For more information on Berkshire Hathaway HomeServices Fox & Roach, REALTORS®, please visit

About Berkshire Hathaway HomeServices Fox & Roach REALTORS®
Berkshire Hathaway HomeServices Fox & Roach, REALTORS®, is a part of HomeServices of America, the nation’s second largest provider of total home services and recently recognized as “Real Estate Agency Brand of the Year” and “Most Trusted Real Estate Brand” in the 30th annual Harris Poll EquiTrend® study. The company, which has 5,000 sales associates in more than 65 sales offices across the Tri-State area, was recently acknowledged as #1 in units sold throughout the entire Berkshire Hathaway HomeServices Network.

Through its affiliate, the Trident Group, the company provides one-stop shopping and facilitated services to its clients including mortgage financing, and title, property and casualty insurance. The company-sponsored charitable foundation, Fox & Roach/Trident Charities, is committed to addressing the needs of children and families in stressful life circumstances and has contributed over $6 million to more than 250 local organizations since its inception in 1995. Visit our Website at

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