“I love my job,” notes Suzanne Frisbie. Her passion for it shows and as a result, it has paved the road to accomplishment. Frisbie has been a successful broker-associate with Corcoran in Palm Beach, Florida since 1988 during which time she has developed a keen familiarity with its unique geography, architecture, market trends, and property values.
Frisbie is ranked No. 7 individual by sales volume in the 2022 RealTrends The Thousand rankings, selling more than $700 million in sales volume in 2021. She focuses on luxury residential sales and rentals as well as acquisition and development throughout most of coastal Palm Beach County. She favors an analytical and quantitative approach as she focuses on transactions combining value creation and quality-of-life objectives.
RealTrends: Tell the readers about the Palm Beach market and the trends you’re seeing now.
Suzanne Frisbie: Palm Beach has long been the beneficiary of in-migration from dense urban areas and high-tax states. To say the COVID-19 pandemic greatly enhanced this in-migration would be an incredible understatement. Palm Beach’s intrinsic beauty, safety, security and inherent desirability continues to cultivate and attract individuals, families and businesses alike, seeking the unmatched quality of life that Palm Beach so uniquely provides. as the workload increased.
As the workload increased, I hired additional capable, smart people – that’s invaluable.”
RealTrends: You have an extensive network of skilled local subcontractors. Can you share how that has come in handy for you?
Suzanne Frisbie: Having a longstanding relationship with architects, builders, real estate attorneys, engineers, contractors, decorators and designers – among others – facilitates my ability to answer client’s questions in real time. The comfort this adds to a prospective transaction and/or an inked transaction is invaluable. Clients really appreciate reliable data and immediate information when they are exploring options and weighing investments. Having longstanding access to a network of trusted partner/vendors keeps clients in touch as they often call for advice or to ask if a friend can reach out for advice on a project. That friend often sends a new client down the road.
RealTrends: How do you market to your feeder market?
Suzanne Frisbie: The majority of the new buyers come from New York City and the greater New York area, although many buyers already have homes locally and are simply trading into another property. The best marketing I can do is servicing clients who then happily refer new clients.
At this juncture, the majority of my business comes through client/friend referrals. Additionally, I prioritize marketing and advertising client’s properties via national/local newspapers and magazines where viewership and efficacy are high.