How to Spend Your Digital Marketing Dollars This Year

Digital marketing goals to boost your bang for your buck.

A start of a new year brings new business goals and objectives. Included in these resolutions should be a plan to maximize and track your digital marketing dollars to ensure your brokerage is receiving a tangible return on investment. Fortunately, there are some sound strategies to help you achieve these goals.

  1. Invest in landing pages. In addition to matching ads to a specified target audience, create a separate landing page relevant to the ad. This is critical for tracking conversions and funneling leads into your CRM. Create these landing pages separately from your website so they can be fully controlled by your marketing team. This eliminates time going back and forth with web developers to create the pages and place code. There are many landing page platforms available to accommodate this task. REAL Trends consultants can help you with this.
  2. Try a new tech advance. Next, deploy one of the technology advances 2017 brought. Predictive marketing tactics, big data solutions and predictive analytics are a few of the tools that have been refined and released over the past year. These solutions leverage demographic information along with browsing data and historical buying and selling information to accurately place digital advertising across search platforms, display networks and social media platforms.  Another big advantage of these tools is that they allow for conversion tracking. However, even with the use of these tools, there still is some marketing finesse and expertise that is required to create and couple ads with strategic target audiences.
  3. Incorporate new marketing tactics. Ensure marketing success by incorporating new marketing tactics along with accurate tracking of campaign performance and generated leads. By doing so, you’ll know which marketing tools and tactics work for your audiences and region as well as those that don’t. The key will be to launch these marketing efforts to a relevant audience and accurately track their results all the way to a sell.

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