As real estate agent, you are “applying” for clients – buyers and sellers who will see you as valuable for their unique needs. You won’t be filling out an application form or writing an essay. You will be crafting an amazing realtor bio instead.
Just How Do You Go About Creating That Amazing Bio?
First, you must understand that you are in the business of selling yourself. What has changed is your audience. You are now in the “people” business, and your job is to get potential clients to like and trust you to get the job done for them.
With this in mind, let’s first look at what your real estate bio should accomplish:
- You must demonstrate, through actual experience, that you have the expertise in the specific real estate niche of the clients you seek. Let’s say you are in commercial real estate in India, specifically dining establishments. What do you know about the cost of opening a restaurant in that country? This may be a bit “far out,” but if this is your potential clientele, you must show that you have knowledge of the marketplace.
- You have to clearly explain what a potential client can expect when working with you – promise what you can but never over-promise
- You want to give clients a brief look into your professional history. If you had other occupations before real estate, mention them
- You want to give clients a brief look into your personal history too. Here’s the thing about those outside interests and hobbies. Your potential clients have them too. And sometimes they just have the same ones you do. Immediately, there is a connection and greater trust. It’s a psychological thing, of course, but it’s true. No real estate agent bio should skip the personal information.
All of these elements foster trust and relationships, and those are the keys to success in the real estate market.
Beware of Generic Bios
This is the biggest error found in a new real estate agent bio. Even without lots of experience in the real estate business yet, you do have to personalize and customize your bio.
Speak to any experience that relates to your real estate niche. If you are in residential real estate, for example, and you have personally bought or sold homes, empathize with the stressors involved. If you have just completed your training and licensing, make note of the fact that you are “up” on the latest market trends and strategies.
Let enthusiasm exude from every sentence you write. You can even capitalize on the fact that you are new and, with fewer clients, you can provide the personal treatment that every client, buyer, or seller, wants.
The Difference Between Your Website and Your Bio
If you don’t have a website, get one now. There are some amazing WordPress themes for realtors. Use one of those.
On your website, you will present your profile, which is basically your bio, but you also need to have a blog that demonstrates your expertise and knowledge of the industry. Find trending topics in your real estate niche and use those to craft your blog posts. Jim Harmon, a blog manager for Supreme Dissertations, puts it this way: “We know our target audience, and we continue to research the trending topics in our business. These are the topics we use for our blog posts. They educate, entertain, and inspire our audience. That’s the whole purpose of a blog.”
And here is the other great thing about having a website with your bio page front and center. You can market yourself on popular social media platforms such as Twitter, Instagram, and Facebook and drive potential clients to your website. You can use teasers to your most recent blog posts to get them there, where, of course, your bio will be a prominent feature.
What if You Have a Partner or a Team?
You should have an individual bio, and there should be a larger bio for the team. In that larger real estate agents’ profile document, you should introduce each agent individually and focus on their specific strengths and successes.
Read Other Realtors’ Bios
Before you even write the first word of your bio, understand that you have a treasure trove of examples and samples all over the web. Do your research and find those bios that are both in your niche and in your locale. Study them carefully. Notice the templates and the verbiage these successful realtors use to establish that trust and those connections. From these bios, you will get some good ideas of how to craft your first bio or renovate the one you currently have.
And the other important piece? As you work with clients and come to know what they most value about working with you, take a mental note. See how you can incorporate their needs and wants into your bio.
In the End…
A bio is a “living document.” This means that it is subject to change and modification as your experience and the industry itself evolves. Right now, for example, we have a pandemic on our hands. How is that impacting your niche? How can you address that in your bio? Stay focused on the needs of your target clients at any given time, carefully watch for trends, and revise your bio accordingly.
Author Bio: Nicole Garrison is a long-term writer and blogger in a wide variety of topical areas – business, non-profits, and even thesis writing assistance for students in business-related graduate programs. When not engaged in her “day job,” Nicole can be found on her small piece of the planet, engaged in beekeeping or participating in environmental sustainability projects.