2021 Agent Rankings Now Live!

RealTrends + Tom Ferry announce the 16th annual The Thousand list of America’s top 1,000 real estate sales professionals and teams.

Gathering of Eagles

The Gathering of Eagles conference is the Trusted Source, offering brokers, managers and leaders valuable insider industry information on how to run a profitable business.

RealTrending: Dan Duffy

CEO Dan Duffy talks to RealTrends about their evolving business strategy, building profitable core services and more.


The RealTrends monthly newsletter is known as the trusted industry source for information on trends, strategies, analysis, people and news shaping the real estate industry of tomorrow.

Agent Frustration Turns to Product to Simplify Real Estate Processes

Real estate is all about systems to make your life as an agent or broker easier. However, building those systems can be time consuming and frustrating. Just ask Tom and Lara Gabriel, a husband and wife team with Vince Young Realty in Austin, Texas. “I’ve been in some aspect of the real estate industry for 20 years—mortgage banking, loan servicing, etc.,” says Lara. “But, when I got my real estate license, I realized that real estate does not have a process of set of processes like banking does.

It was very frustrating for me to set up my own processes.” She started taking notes about what in the process wasn’t available to her. “We have lead gen, CRM, cold calling, marketing—that front-facing portion is what brokers have down,” she says. “As for the actual process of my day and what I do as a real estate agent with a client, there wasn’t anything. So, I had to stitch together things like Excel spreadsheets, emails, text messages, Salesforce and it never felt right.”



Finally, she and Tom decided to do something about it and developed Homewayz, a program that allows agents to simplify, automate and organize workflow tasks and communications. Right now, they have about 200 agents using the system in Texas. “We’re still ingesting the data. We have some clients who signed up and we’re moving into new markets. We’re staying pretty focused in terms of enrolling clients here in Central Texas,” says Tom. “We’re getting a lot of interest from brokerages in California, Phoenix, Atlanta, Tampa, Orlando. But, first we have to get those data feeds. We’re a bootstrapped startup right now,” says Tom.

Homewayz is more than a super scheduler. It offers predictive analytics, sphere of influence lead gen, a collaborative search platform and route planning for showings as well as other efficiencies. “Agents are valuable, but they’re valuable as trusted advisors like an investment banker is between an emotional business owner and a company wanting to buy them,” says Tom. “How do I advise them not only to get the right price, but how do I walk them through this process so that the deal doesn’t get blown up? Those are the things we’re trying to answer with this program. So, the advisory component is really important to us,” he adds.

For more information, go to homewayz.io.



Most Popular Articles

RealTrends 2021 Game Changers see magnificent growth

Congratulations to the 2021 RealTrends Game Changers. These brokerage leaders grew their brokerages dramatically over the past five years. Brokerages are chosen based on transaction side percentage growth between 2016-2020.

Jun 15, 2021 By

Latest Articles

How rising taxes, inflation might impact U.S. residential real estate

Potential tax reform and rising inflation may slow down the booming market. Assessing the proposed tax legislation and current market conditions, our crystal ball will help you plan for what’s next.

Jun 15, 2021 By