Chief Financial Officer
The Finance Expert
Talk to her about: Finance, Accounting and Valuations
Alicia earned her bachelor’s and master’s degrees in accounting from the University of Colorado, Boulder. She also is a Certified Public Accountant in the State of Colorado. Before joining REAL Trends, she worked in a variety of industries including real estate, homebuilding, and professional services.
Alicia is responsible for all things financial including brokerage and team valuation services. Her 15+ years of experience in auditing, financial statement analysis and preparation, and transaction due diligence compliments the service offerings of REAL Trends.
Alicia breaks the mold as an accountant by exhausting both her right and left brain. She exhibits her creativity through drawing, painting and baking one-of-a-kind birthday cakes for her son. It’s also on her bucket list to write a novel. Outside of the office, she enjoys kicking back on her deck with a good book and a glass of wine (or two).
Alicia is inspired by her late mother, who passed away from ovarian cancer in 2012. Her mom taught her how to exude beauty, grace and strength during a time of grief. She is driven by the thrill of mastering new skills and acquiring knowledge about the brokerage business.