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RealTrending: eXp’s Glenn Sanford

Glenn Sanford, CEO of eXp World holdings, addresses his critics about his agent referral program, where he is taking the company next and growth limiters for the brokerage.


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7 Habits of Highly Successful Real Estate Agents

We all learned the positive effect of good habits in our lives, thanks to Stephen Covey’s 7 Habits. In the life of a real estate agent, there are 7 habits of highly successful real estate agents that can take your career to the next level.

Effective Communicator

You’re an active listener trying to actually understand what your client needs and wants. You speak authentically, avoiding sales speak. You’re also really great at keeping in touch, using the method your client prefers (phone, text, email).

Market Master

You’ve got your finger on the pulse of the neighborhoods you “own”. You know the best schools, restaurants and amenities for your target areas. You know who built each subdivision, and the issues they have (shifting soil, crime rate, etc.). Most important, you know the market value of the properties in these neighborhoods.

Tech Guru

You’re not old school. You’re working in the modern era and using the tools that are most efficient. Your devices are current (and they’re always charged). You know your brokerage CRM like the back of your hand.

Organizational Wizard

You are always prepared for the day and the week. You arrive ahead of schedule to make sure you can get into the house, so your buyers aren’t standing there waiting to get in. You’ve got business cards and all your collateral neatly at hand. You’re also prepared for any life mishaps (e.g. extra shirt, umbrella, car emergency kit).

Excellent Educator

You prepare buyers and sellers for the process with the facts they need to be proactive and make informed decisions. Because empowering your clients creates trust and referrals. You’re also a great mentor for junior agents. You also educate yourself by learning from the successes of other agents.

Natural Networker

You don’t just follow the leads; you create them. Wherever you go, your confidence in what you have to offer makes it an easy conversation with prospective clients. You’re constantly thinking of out-of-the-box ways to meet people and become an influencer in your territory. You’re employing email campaigns to keep yourself top of mind with all your contacts.

Conversion Champion

You know that a contact or a lead can lead anywhere. You’re not going to pass judgment until you have actually talked to a prospect. You’re persistent but never pushy. You convert sellers into repeat buyers by providing excellent service. You ask for referrals with confidence.

All of these habits are needed to really make yourself stand out in real estate. But one more thing is imperative to make them work: you must be an agent above reproach. A good reputation for honesty and ethical standards is the foundation of an agent who is respected by peers and clients alike.

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