RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

Building more diversity and inclusion into your brokerage firm

Real estate brokerage strategies to create a diverse and inclusive company.

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.

The 4 Habits of Successful Real Estate Agents

The 4 Habits of Successful Real Estate Agents

Real estate is a challenging industry to be in, but those who succeed are highly rewarded. So as an agent, how can you rise above your competition? Daily habits are the foundation of your entire career. When you change your habits, your results change as well.

With that said, here are four habits of the most successful real estate agents that will elevate your performance and transform your career.

1. Communicate Effectively

Like in any business centered around closing a sale, communication is king. To establish trust and keep prospective clients interested in your offers, you want to stay in close contact by answering emails, calls and texts promptly. Get in the habit of answering every message immediately so that nobody slips through the cracks.

Build a solid relationship with every client by speaking to them authentically. Instead of using a “salesy” tone or trying to play a part, use your own unique personality to connect with clients and show them they’re important to you.

2. Use Top-of-the-Line Office Security Equipment

Clients are aware that you’re handling their most sensitive personal and financial data in your office. It’s your job to ensure they feel secure leaving their information at your office, and it helps to have a video surveillance system that monitors any suspicious activity while the office is open and when it’s closed.

Having a security camera system in place helps deter criminals before crimes happen. Systems with a high-definition camera, especially one with color night vision, can record details that identify criminals and solve crimes.

A top-of-the-line camera security system monitoring the inside of your office and outside of your building gives you peace of mind and makes renters or buyers more comfortable working with you. Of course, you’ll need to check with state laws to ensure your video surveillance setup is within legal boundaries.

3. Continually Self-Educate

For a competitive edge, you need to always be improving yourself. Commit to honing your craft as a real estate agent and making an effort to stay up on what’s going on in the real estate industry. Make sure you have ample knowledge of the neighborhoods and specific properties you’re selling, so you can demonstrate expertise.

Think of it this way: you should know more than what your client can pull up on Google. Know the best schools and amenities in each of your neighborhoods, as well as any drawbacks they have, such as a higher crime rate or environmental issues. Learn to ask your clients the right questions so that you can fit them with a neighborhood for them. Above all, foster a positive attitude and stay confident in yourself.

4. Always Get New Leads

Being successful in real estate isn’t just about communication and expert knowledge. At the end of the day, the best real estate agents close more sales than the rest, and this boils down to a numbers game. The more prospective clients you generate, the more sales you’ll end up making.

Successful real estate agents are in the habit of getting new leads however they can, with methods like listing their properties on social media networks, paying for different types of ads and always keeping business cards on hand wherever they go.

Stepping Up Your Real Estate Game

Real estate success takes more than ambition. Communicating effectively, safeguarding data, educating yourself and continually getting new leads are habits to live by if you want to be successful.

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