Real estate is a relationship business. But, many of those relationships start online. Having a great blog is a super way to create a personal brand.
All home buyers and real estate investors have questions. They ask their agents for answers, but they perform an online search before doing that. This is your chance to attract clients by giving them the information they need. Blogging is an important aspect of your content marketing campaign.
There’s a problem: there are too many real estate blogs on the web. Since the visitors have so much choice, they will give you about 15 seconds before deciding if they should read the post or bounce. How do you make them stay?
Tips for Writing a Readable Real Estate Blog
1. Write on Topics that Attract Your Target Audience
A successful blogger always thinks from a reader’s point of view. You’re not taking topics that are mandatory for education. Instead of waiting for someone to assign you a complex research topic, you should focus on questions that home buyers have.
Here are a few examples that will help you create a content schedule:
- What are the most modern housing trends at the moment?
- What local businesses can I count on when renovating and decorating a home?
- How can I find the most children- and dog-friendly neighborhoods in the area?
- Is the local school district good?
- How can I maintain my new home with minimum effort and finances?
As a real estate agent, you should provide information that’s universally useful. But your focus remains on the local target audience, so make sure to include such topics.
2. Create a Blogging Calendar
People want to read blogs that are active.
You may launch the perfect evergreen post that will get thousands of hits. Then what? If you don’t keep publishing content, the readers will simply forget about your site. They will turn to your competitors, and you don’t want that.
Frequency is the key to a readable blog. You don’t have to publish long-form posts all the time. You can break them up into a few chapters, which will hold the attention of your audience for an extended period of time. What if you cannot write a post by the schedule? A professional writer can take your instructions and deliver the content by your deadline.
When you develop a regular blogging schedule, you create a habit for your audience. They will visit your website each week, looking for something new. You’ll attract more new visitors thanks to the increased activity, but you’ll keep the loyal ones returning as well.3
3. Be Unique!
If you take some time to go through a few real estate blogs, you’ll notice an industry trend: paraphrasing. Their authors check what the most popular bloggers in the industry publish, and they choose the same topics. Instead of writing unique content, they paraphrase it from a few websites, with the intention to avoid direct plagiarism.
Readers notice. They need unique topics, or at least an original approach to a well-known matter. You have to base the blog posts on your own research and experience. Paraphrasing someone else’s content without referencing it is unacceptable. Your target audience has already seen those popular posts; they want something fresh and you have to provide it.
Make the Blog Useful!
Remember the main rule for efficient blogging: each post should provide solutions for a particular issue that your audience faces. Based on that standard, you’ll choose topics that attract your audience. You’ll be able to create a content schedule that keeps your blog active, and you’ll always deliver unique content to grab the interest of your target audience.
Real estate blogging is fun when you do it the right way. Great posts will attract lots of attention to your website, where information about your brand is also served. If a reader likes what they see, they will contact you for further collaboration.
Robert Everett enjoys blogging so much that he loves writing about it, too. He maintains three successful websites, and shares tips with novice bloggers. Robert’s philosophy of life: if you start a project, you have to commit to it in the long term.