Technology and Marketing Review
By Travis Saxton
Below is a story that when many companies are considering pulling listings is contrary to recent reports. So now Edina Realty and Howard Hanna are on opposite sides of the ring and only time will tell on their efficacy.
Zillow and Howard Hanna Announce Strategic Marketing Partnership
Fourth largest real estate company in the United States to distribute and feature listings across the largest real estate network on the Web
Zillow, Inc. (NASDAQ: Z), a leading real estate information marketplace, recently announced a strategic marketing partnership with Howard Hanna? Real Estate Services, the fourth largest real estate company in the United States.
Starting today, Howard Hanna's listings will appear as featured listings on the Yahoo!-Zillow? Real Estate Network, the largest real estate network on the Web[1], and on Zillow Mobile. Featured listings appear at the top of the search results for the area in which the listings are located. In addition, the company's logo, the Howard Hanna listing agent's photo and telephone number, and a link to the property on the Howard Hanna website will appear prominently on each listing.
The partnership benefits agents, buyers and sellers by ensuring the listing information is accurate, showing high-quality photos and receiving maximum exposure.
"I've always believed in going to the highest mountaintop to expose listings to the most buyers. Our ultimate goal is to operate in our clients' best interests, which means showcasing listings across the website and mobile platform with the most eyeballs," said Hoby Hanna, president of Howard Hanna Real Estate Services. "We talked to our agents, buyers and sellers and found what we were looking for with Zillow -- marketing choice and client value."
"We are honored to help Howard Hanna and its outstanding agents drive the future of the real estate industry, and give buyers and sellers choice in how they buy and sell homes," said Greg Schwartz, Zillow's chief revenue officer. "Zillow's leading technology and unique content captures tens of millions of monthly visitors, of which more than three-quarters are 'in the market', bringing Howard Hanna's listings increased exposure to the right audience."