For those firms that participate in the study a complimentary copy of the report will be incuded. There is still time to participate please contact firstname.lastname@example.org for more information.
The 2012 Online Performance Study is a comprehensive look inside the online, mobile and lead related analytics of a residential real estate brokerage. Data is collected from real estate firms through a telephone survey and via Google Analytics. The study examines the following key areas and many more:
- Top referral sources of traffic to real estate websites
- Historical traffic patterns
- Housing Sales in correlation with Web Traffic
- Mobile traffic composition and habits
- Lead sources
- Search engine optimization evaluation
- Mobile app metrics
- Online lead conversion rates
- E-team composition and lead response times
and many more!
Also in the 2012 Online Performance Study - REAL Trends has established a numeric ranking systems with multiple data points to establish the most effective websites in the residential real estate industry. This sophisticated ranking is applied to all companies that participate in the study, however only the top 15 websites will be published in the report.
The Online Performance Study is an easy study to participate in. We collect access to your brokerage's Google Analytics and follow up with a short technology related call that takes approximately 5 minutes. All companies that complete both items recieve a FREE report and automatic inclusion in the top real estate website rankings.
To participate in this report please contact Travis Saxton - Marketing and Technology Manager at REAL Trends - email@example.com or 303-741-1000
Examples of Findings from the Study (source is the technology section of the 2012 Brokerage Performance Report)