Who Gets the Commission?

Business Written by Terese (Terry) Penza, RCE, CAE, REAL Trends, Director of Network Membership Who gets the commission? This is probably the most-asked question from those calling into their local REALTOR® association office. Of course, the caller is always hoping he or she will hear solid confirmat...

REAL Trends Most Popular Posts

Business Helping you earn more by offering tips and strategies for marketing, technology and business is what the REAL Trends blog is all about. Here's a round up of your favorite posts in 2014: 1. 6 Tips for Real Estate Direct Mail Success With so many free apps and online services, it's easy to mov...

Help Expired Listings Sell

Marketing by Walter Sanford Many of you are looking for unique ways to solicit expireds. My coaching clients use multi-media solicitations to this hot demographic group. They solicit expired listing owners by adding the line "Helping Expired Listings Sell Their Homes" to their postcards, letters, voi...

Business Detox Tips Every Real Estate Agent Needs

Business by Deanna Lawley, Whether you set New Year’s resolutions or not, the one thing every business needs in January is a thorough detox. A business detox will kick-off an organized, streamlined 2015. Here are five ways to set your business up for success in the new year. C...

Obama to Reduce Mortgage Insurance Premiums

Business The Obama Administration is directing, via executive action, the Federal Housing Administration to reduce annual mortgage insurance premiums by 50 basis points, from 1.35% to 0.85%, according to According to Steve Murray, founder of REAL Trends, "The President's action to red...

Team Business Planning

Business by Debbie De Grote, Excelleum Coaching & Consulting It's the new year, have you re-thought your business plan? Now is the time. Take a moment to review the following items. Then, schedule an hour to put your goals and plan in writing. Team Goals: What were your last year’s – YT...

Encourage Volunteer Leadership

Business Written by Terry Penza, REAL Trends director of network membership Is your association having trouble finding volunteers for leadership position?  American Society of Associations Executives 2008 publication, “The Decision to Volunteer,” found almost 30 percent of membership has no interes...

Building Better Business Systems

Business Debbie De Grote at Excelleum Coaching & Consulting offers these tips for running your business: Make a list of all of the weaknesses in your business. Put them in order of priority starting from the most important issue. List your key sources of business you want to extract m...


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REAL Trends is a real estate consulting and communications company considered to be a leading source of real estate news, trends, and analysis on the residential brokerage industry. REALTrends is based in Castle Rock, Colorado.

With 25 years of continual growth, REAL Trends continues to provide real estate professionals with new and innovative resources on the latest real estate industry trends and strategies into the future.

REAL Trends audience includes:

  • Owners/brokers representing 64% of the business done in the U.S.
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  • 5,000 of the highest producing sales professionals.
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  • 200 corporations providing real estate products and services.
  • Over 20 online real estate e-businesses.

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