2008 REAL Trends Marketing & Technology Expo

Theory is nice when you have the luxury of talking about theory. Today we must focus

on results.

This year, the REAL Trends Marketing & Technology Conference will focus on the

current Best Practices by leading brokerage firms. Not theory, just a focus on what realty

firms can and should be doing to restructure their marketing and technology to do two

things: generate more business and do so more profitably.

For the first time, all the sessions will be general sessions, with ample time for questions

and answers. The ability to listen to what leaders are doing is matched by the time the

program allows for group interaction across the board.

With the settlement of the NAR/DOJ legal issues we will also discuss the implications of

the decision and how brokerage firms need to view their relationships with online portals,

Web sites and online service providers.