- 19
- Jun 09
1 Comment |
Speak Up Too!
Information Just Wants to be Free
Two Tech Tools
Since the dawn of the Internet in residential real estate services many have seen its entrance with fear and loathing. Every new innovation was seen to be the end of brokerage as we know it--it was either them or us.
As we now know, it did not develop that way. It wasn’t because we fought them successfully, but because the consumer valued real estate professionals for more than the information we guarded so carefully for so long. Turns out they really wanted our insights, our experience and our ability to get the job done. Even while they also like accessing information directly.
And with the Internet have come new and useful new tools and technologies that have enabled enormous advances in how we do business. Simple tools like e-mail, Web sites, PDA’s and others have made it easier to stay in touch, deliver information and market property.
The developments keep coming. Two that have caught my attention are RealAgile and Cyberhomes Market Forecast. Both show how technology and access to information can create real value for real estate professionals without being a threat.
RealAgile is the result of two years of work by long-time real estate professionals married to statisticians who created a prospect targeting system that enables sales professionals to stop wasting time finding prospects. The system combines over 250 discrete pieces of information about each house in the country, including housing data, mortgage data, lifestyle information and other demographics to enable a sales professional to determine the probability of each homeowner in an area selling or buying with the next six months.
For instance, in one test, 47 percent of all the sellers came from the top 20 percent of ranked homes. That is almost 50 percent of all transactions that actually occurred during a six-month period came from homes that were identified as most likely to act. Can you imagine actually being able to target your marketing so accurately? Imagine no more, it’s here.
Cyberhomes Market Forecast produces a detailed report for a home that outlines virtually all of the pertinent information about that home, neighborhood and community that will affect its future value. What is the level of foreclosure and delinquency? What is the absorption rate? What are the current sales prices? The report is available from Cyberhomes for a small subscription fee.
Information abounds. These are but two examples of new tools that take advantage of new technologies and the freedom of information to deliver new more effective ways for sales professionals to become hyper-effective in how they find and serve their clients.
What tools are you using?
As we now know, it did not develop that way. It wasn’t because we fought them successfully, but because the consumer valued real estate professionals for more than the information we guarded so carefully for so long. Turns out they really wanted our insights, our experience and our ability to get the job done. Even while they also like accessing information directly.
And with the Internet have come new and useful new tools and technologies that have enabled enormous advances in how we do business. Simple tools like e-mail, Web sites, PDA’s and others have made it easier to stay in touch, deliver information and market property.
The developments keep coming. Two that have caught my attention are RealAgile and Cyberhomes Market Forecast. Both show how technology and access to information can create real value for real estate professionals without being a threat.
RealAgile is the result of two years of work by long-time real estate professionals married to statisticians who created a prospect targeting system that enables sales professionals to stop wasting time finding prospects. The system combines over 250 discrete pieces of information about each house in the country, including housing data, mortgage data, lifestyle information and other demographics to enable a sales professional to determine the probability of each homeowner in an area selling or buying with the next six months.
For instance, in one test, 47 percent of all the sellers came from the top 20 percent of ranked homes. That is almost 50 percent of all transactions that actually occurred during a six-month period came from homes that were identified as most likely to act. Can you imagine actually being able to target your marketing so accurately? Imagine no more, it’s here.
Cyberhomes Market Forecast produces a detailed report for a home that outlines virtually all of the pertinent information about that home, neighborhood and community that will affect its future value. What is the level of foreclosure and delinquency? What is the absorption rate? What are the current sales prices? The report is available from Cyberhomes for a small subscription fee.
Information abounds. These are but two examples of new tools that take advantage of new technologies and the freedom of information to deliver new more effective ways for sales professionals to become hyper-effective in how they find and serve their clients.
What tools are you using?
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Comments [1]
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June 16, 2009 9:55am MST
Information wants to be free
Nothing is free, someone pays. The idea that free and all inclusive home data fulfills the responsibility for realtors to use home data for the benefit of the seller, is misleading. It is the sellers data that we use to represent them in the most beneficial ways possible at getting thier price. That does not necessarily mean free or blanket exposure. Providing leads to agents who have not seen the home, can not talk about the home, and really have no interest in selling that home may not be the better way to sell at the best price. The solution is keeping the seller's interest at getting the best price in focus and not reasons to be more internet popular or for providing all encompassing data to internet sites so those sites can attract more ad dollars. Skillful use of home data is still one of the reasons that sellers should use a professional. As realtors become more internet saavy, they will learn how to control and use the data to become more beneficial to both buyer and seller.
