Nextdoor (nextdoor.com), the private social network for neighborhoods, announced that it launched a new section for real estate on Nextdoor in ten major markets across the United States. This new real estate offering is a unique way for neighbors and real estate professionals to connect regarding a variety of real estate topics, including local property listings and real estate market trends.
With Nextdoor’s new real estate section, neighbors can discover local listings and the real estate agents who know their neighborhoods best.
Further, real estate professionals now have the ability to:
Claim their Local Page (free) to create an official business page on Nextdoor and build up their local reputation
Purchase Branded Listings to associate their Nextdoor profile with their listings at the neighborhood level
Become a Neighborhood Sponsor to promote their market expertise and build relationships with people in the neighborhood. There will be only one neighborhood sponsor per neighborhood, so this is a great way for sales associates to brand themselves as neighborhood experts in the areas they farm.
REAL Trends spoke with Nirav Tolia, co-founder and CEO of Nextdoor, about what this means for real estate. He made it clear that Nextdoor.com has no intention of competing with Zillow and Realtor.com from a listing standpoint. “We don’t consider the listing to be where Nextdoor is unique,” says Tolia. “If you’re in the market to sell a home, Zillow is obviously a better option. But, if you’re building a brand in the neighborhood, Nextdoor is where you should be.”
That’s because, he says, “It’s clear that neighbors want to talk about real estate. They want to know about real estate and trends, what properties sold for and more. With our neighbor sponsorship, you can become the brand in the neighborhood.”
As a small business, where you live and where you work may be two different places. According to Tolia, many times people recommend a plumber, a handyman or a real estate agent who aren’t located in the neighborhood. “Word of mouth is so important.” And, sales associates can collect ratings and reviews through a local business page on the site.
“From the very beginning, some of the most popular neighborhood conversations on Nextdoor have been about homes for sale and the local real estate market,” says Tolia. “The launch of our new real estate category makes it easy for neighbors to find listings for nearby homes for sale and identify and connect with the most recommended real estate professionals in their local area.”
The real estate offering is now available in the following markets: the greater Atlanta area, Austin, San Francisco Bay Area, Dallas-Ft. Worth, Houston, Los Angeles, Phoenix, Portland, Sacramento and San Diego. There are currently a limited number of Neighborhood Sponsorship spots available, as they are claimed on a first come, first serve basis. Real estate agents interested in Neighborhood Sponsorships can learn more by visiting nextdoor.com/realestate.
Nextdoor members will find the real estate category in the navigation menu of their Nextdoor website or mobile app. Real estate professionals who are interested in learning more should visit nextdoor.com/realestate.
About Nextdoor.com, Inc.
Nextdoor (nextdoor.com) is the free and private social network for neighborhoods available on Web, iOS, and Android. On Nextdoor, neighbors create private online communities where they get to know one another, ask questions, and exchange advice and recommendations. More than 160,000 neighborhoods across the United States, Germany, United Kingdom, and the Netherlands are using Nextdoor to build stronger and safer places to call home.
Headquartered in San Francisco, Calif., Nextdoor is a privately-held company with the backing of prominent investors, including Benchmark, Greylock Partners, Tiger Global Management, Kleiner Perkins Caufield & Byers, and others.