One of the most frustrating parts of setting up a digital marketing campaign is knowing with surety whether or not it’s working. Even with the readily available statistics and reports we have access to, it is difficult to track a lead from start to finish. Plus, it’s difficult to accurately set up and implement conversions from Google AdWords to track leads from the beginning of the buying process (their initial Google search) to filling out a lead form.
One solution that allows you to regain control of the lead tracking process is to design and implement landing pages that you can control. This requires a separate domain and hosting and the creation of a visually engaging landing page with a simple contact form. A landing page is a great resource to create and implement vanity URLs for various marketing campaigns depending on what the end goal or target audience.
For more information on landing pages, contact REAL Trends at [email protected].