Are you marketing yourself and your properties using video? In reaching younger generations, who get a good chunk of their news and information via video and podcasts, video is a must-have marketing item. Here are some ideas for video content:


  1. Upcoming events – Film behind the scenes footage of an event you’re sponsoring.
  2. News about your organization – Have an announcement to make? Film a quick video and post it or email it to your sales associates.
  3. Marketing — Are you offering a new product or service to agents? Film an ad or step-by-step directions on how to use it.
  4. About the company/organization – Film a video about the people who work for the company. Show your culture, how people work together.


Video can be an important and easy-to-use tool to get information across to a large number of people.