If you’re working with customers who are moving from another state, city or even across town, you know how hard it is for them to truly get to know the different communities and the amenities they offer. Touring each area can be time consuming. Instead, add community and neighborhood videos to your marketing arsenal.
In our newest Secret Lives of Real Estate podcast, with Ben Bacal, a sales associate with Rodeo Realty in Beverly Hills, Calif and founder of Roofshoot, a simple video solution, he shared that, “86 percent of buyers want to view community content before they start looking for properties.” Of course, buyers still want to see impressive drone footage and beautiful interior photos of listings, but all that might be wasted if they aren’t sure about the location they want to live.
Here are some things you can do with community videos:
- Detailed community pages. Consider providing detailed community pages on your website. These pages can be helpful to give buyers a better perspective on specific counties, cities and neighborhoods. Make sure these pages aren’t filled with only text for clients to read. You want your customers to visualize themselves living in one of these communities. What better way to help a client visualize than through videos?
- Drive customers to your website. As much as we want to believe that buyers find properties strictly via company websites over large national portals such as Zillow, Trulia, Redfin, Realtor.com, that’s not the reality. Make sure you are telling your agents to drive their customers to your website so they can get the best, most detailed coverage on all the communities you serve. No national portal knows local markets and communities like you do!
- Get hyperlocal. To keep customers from bouncing off your community pages, provide all the community details, such as videos and links to restaurants, community event schedules, parks and recreation centers, schools etc. Don’t forget to add engaging video and featured properties in this community to complete the experience.
- Add a personal touch. Sales associates can add their own personal touches by creating their own community/neighborhood specific videos and sharing them via social media channels. Many sales associates work within certain neighborhoods or geographic areas.
These videos can build their reputation as experts within that community. Make quick, informative videos for your followers to engage with about topics such as family life, restaurants, nightlife, FAQ, homeowners’ associations and more. Remember, it’s all about authenticity— so it can be as simple as recording on your phone or going on Facebook Live.
Going hyperlocal with community videos, community web pages and more can establish your brokerage as the expert in your area.