As the saying goes, real estate is all about location, location, location.
Because the same goes for online advertising, Facebook on Monday debuted dynamic ads for real estate. With the new offering, advertisers can target users interested in properties based on neighborhood, price, and dwelling size.
Beyond that, Facebook can help advertisers find “people likely to take action (such as submitting their contact information) with conversion optimization,” a company spokesman said on Monday.
Read more about how it may impact your marketing here: https://www.mediapost.com/publications/article/305459/facebook-offers-targeted-real-estate-ads.html
For instructions from Facebook, go here: https://developers.facebook.com/docs/marketing-api/dynamic-ads-for-real-estate