Right when you think you’ve identified a steady pattern in digital marketing, or you think you’ve mastered a platform, there is an update or change to an algorithm. How can you maintain the mastery of your craft?

The ability to stay current with digital marketing trends and platforms takes dedication and diligence. It’s important to know what current trends are, especially those related to current platforms.

Often, the platforms that are proven performers are worth sticking to and staying up-to-date with new feature sets and released updates is important. It also helps to talk to peers in non-competing markets to brainstorm and strategize about what is working well for other brokerages.

There will always be something new on the digital marketing scene. The important thing is to ensure that the platforms you use have time to prove themselves. If they don’t within a few months; it is time for a change.

For assistance sorting through and finding proven platforms, contact a member of the REAL Trends Technology and Marketing team at [email protected].