What Are You Paying Your Tech Director?

More brokers are finding ways to hire the important position of Technology Director or Vice President of Technology. However, many firms are still seeking outside-the-box ways to staff this position, including using independent contractors and a part-time person dedicated to technology.   Of...

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Trends in Investment: Real Estate Tech Firms

RETech reports that funding of real estate tech companies fell by 40 percent in a year-over-year comparison from July 2016 to July 2017. However, the first quarter numbers from 2017 show that the real estate tech industry is alive and booming. Venture firms invested nearly $173 million in...

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How to Choose a Web Vendor

You’ve heard many web vendor sales pitches, right? And, they all sound so convincing! There are plenty of wonderful web vendors out there who specialize in real estate websites. In fact, when we looked to see who designed the winning sites in the 2017 REAL Trends Website Rankings, three vendors...

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SYSTEMS FOR SUCCESS FROM CINC (COMMISSIONS INC)

This article is sponsored by CINC (Commissions Inc.) Systems for Success How this Maryland-based associate broker grew from selling $4 million annually to $130 million through systems. With his start in the commercial division of Cold Stone Creamery, franchising and helping find retail locations,...

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Better Than Retargeting? Facebook Launches Dynamic Search Ads

Facebook recently unveiled a tool specifically for real estate. Called dynamic search ads, this new product is available through the Facebook Ads Platform. Similar to retargeting ads, dynamic search ads allow real estate professionals to reach users who have previously viewed listings on their...

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Live August 18! REAL Trends Website Rankings

After a brief hiatus, the REAL Trends Website Rankings are back and better than ever! This year, the REAL Trends web consultants developed a detailed methodology which analyzes each website and places them into six categories.  They are:   Best Mobile When looking at a mobile website, REAL...

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The Future Of Artificial Intelligence

With the recent news of Facebook robots creating their own language and the constant evolvement of Google’s Artificial Intelligence (AI) bots, it’s no wonder that people are questioning what the future of artificial intelligence holds. Despite millions of dollars in investments and countless...

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