Better Than Retargeting? Facebook Launches Dynamic Search Ads

Facebook recently unveiled a tool specifically for real estate. Called dynamic search ads, this new product is available through the Facebook Ads Platform. Similar to retargeting ads, dynamic search ads allow real estate professionals to reach users who have previously viewed listings on their...

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Sell It Faster: Checklist For An Open House

By: Rachel Stinson Holding an open house can be the most fun parts of selling your home. But, as exciting as it may sound to empty the house of your belongings and revamp it so that it looks presentable, the task comes with prep work and responsibility. Putting on an open house is by far the most...

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The Rumors Are True about Nextdoor.com’s Real Estate Section

Nextdoor (nextdoor.com), the private social network for neighborhoods, announced that it  launched a new section for real estate on Nextdoor in ten major markets across the United States. This new real estate offering is a unique way for neighbors and real estate professionals to connect regarding...

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Google AdWords: New Sitelinks Layouts

When searching Google, you may have noticed that some results have exactly what you are looking for laid out in the form of a direct link under the initial search result. These links, placed under the primary search result, are known as Google Sitelink Extensions. These links are powerful tools...

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A Proactive Data Partner

In the era of big data, it’s challenging to know what resources real estate professionals can rely on for accurate predictive insights. A site may boast heavy traffic numbers, but that doesn’t necessarily indicate the motivation of its audience. Another may have the right audience, but incomplete...

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The Art of Getting Agent Buy-in

Getting agent buy-in for new technology is challenging. Ensuring the adoption of a technology tool starts months before sales associates have access to it. No matter how great the product or service, they are still a disruption to your business.   The mistake that people make the most is a...

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Facebook Offers Targeted Real Estate Ads

by Gavin O’Malley  @mp_gavin As the saying goes, real estate is all about location, location, location. Because the same goes for online advertising, Facebook on Monday debuted dynamic ads for real estate. With the new offering, advertisers can target users interested in properties based on...

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