The Get-it-Ready Home Selling Checklist

By Walter Sanford, speaker, trainer and coach There are times when the real estate culture can hurt you.  The rabid adherence to having your sellers stage a property can be detrimental to them and you.  I am sure there are instances in past markets where homes sold faster and for more money, but...

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Marketing Minute Using Landing Pages to Track Conversions

One of the most frustrating parts of setting up a digital marketing campaign is knowing with surety whether or not it’s working. Even with the readily available statistics and reports we have access to, it is difficult to track a lead from start to finish. Plus, it’s difficult to accurately set up...

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How to Get Leads in Real Estate Through Branding

by Kenneth Palmer, Zurple In the ever growing digital space of the online world, how will you make yourself stand out? Are you taking the necessary steps to ensure that you are being found before your competition? These are important questions you need to ask yourself because your brand is how you...

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How to Find Your Niche Real Estate Market

by Kristina Brunnler, Zurple Agents who specialize in a specific market often suffer less from slow seasons or economic downturns. By separating yourself from other agents, you’ll be in higher demand as there will be fewer agents in the supply. Developing a niche market may take years, but with...

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Featured Community Videos: Know What Your Customers Want

If you’re working with customers who are moving from another state, city or even across town, you know how hard it is for them to truly get to know the different communities and the amenities they offer. Touring each area can be time consuming. Instead, add community and neighborhood videos to...

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Video Developments

It’s been just under 150 years since the video camera was invented. Over the last 150 years, the video camera has become so advanced that what used to take five people to operate with only enough film for 10 seconds of footage, now can be used effectively by even the most novice photographer or...

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