3 Success Tips for Marketing Luxury Condos

Since getting licensed and joining Cantor-Pecorella in 2005, Erica Miller has developed marketing and sales programs for over 15 New York City condominium developments, totaling over $2 billion in sales. Named one of 2016’s Women in Real Estate by Sokol Media, Miller’s most recent property is...

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Creating Listing Descriptions That Sell

Creating Listing Descriptions That Sell How To Make Every Word Count In order to be effective in real estate, it’s important to present your listings in an attractive way – both in writing and photographs – while ensuring the description is factual and meets the advertising guidelines outlined by...

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3 Tips to Optimize Content for Voice Search

Voice-based search is becoming more prevalent with mobile users, so it’s important to consider the impact this will have on brokerage and agent website engagement. Below are three tips to optimize content for voice search so that you yield search results and drive traffic to your website.  ...

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3 Tips to Create Video Content that Converts

Why is it that so much content is consumed on a mobile device? You would think the fact that most mobile devices have small screens would deter high video traffic. It’s less of a determent than you would think. There is less distraction when the screen is closer to your eyes when watching a video...

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What Turns a Click into a Lead? Track it Today!

As long as you receive the lead, you shouldn’t care where it comes from, right? Wrong! As digital marketing professionals, it’s our job to understand where and what turns a click into a lead. Understanding and tracking conversions are the only way to paint an accurate picture of your digital...

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Digital Marketing Campaigns: Track These Performance Indicators

  By Paul Salley, manager of marketing strategy and business development Digital marketing has made it easy for business owners to reach their intended audience using popular Display Networks and social channels, predict behavior and use an algorithm to attract new customers. All of this is...

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Not Getting Any Likes? Look at Your Analytics.

Do you struggle to create witty and innovative copy that is clear and understandable? It’s not that easy, is it?   Dan Gilgoff, executive editor for digital at National Geographic, recently shared that he too struggles with creating short content that resonates with the audience—and they hold...

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Content Marketing: The Missing Piece in Your Brand

  By Malte Kramer, CEO of The Luxury Presence Your properties define your brand. But they don’t complete it. Top real estate agents round out their brand and attract more clients with sharp, insightful content marketing. Yes, your clients want the house of their dreams or the best price from...

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