Author: Paul Salley

Components of A Top Website in Residential Real Estate

  By Paul Salley, manager of digital marketing What makes a great real estate website great? REAL Trends released its 2017 Website Rankings report on Aug. 16, where we ranked real estate sites in six key categories. Here are some key components that were considered in each of the six categories: Best Mobile When looking at a mobile website, we wanted to ensure the user experience was focused on a mobile experience. This experience includes having imagery, navigation icons and layouts that resize for a mobile device. Content for the mobile experience is also condensed to ensure everything is...

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Live August 18! REAL Trends Website Rankings

After a brief hiatus, the REAL Trends Website Rankings are back and better than ever! This year, the REAL Trends web consultants developed a detailed methodology which analyzes each website and places them into six categories.  They are:   Best Mobile When looking at a mobile website, REAL Trends ensured the user experience was catered specifically to a mobile experience. Content for the mobile experience is condensed so that everything is as visually pleasing and fully functional in the palm of one’s hand as it is on a larger screen.   Best Video The most important features for video...

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Google AdWords: New Sitelinks Layouts

When searching Google, you may have noticed that some results have exactly what you are looking for laid out in the form of a direct link under the initial search result. These links, placed under the primary search result, are known as Google Sitelink Extensions. These links are powerful tools used to cast a wider net to a targeted audience. Rather than only one link and description in an ad, a company or firm can present multiple links and items to the individual searching for the price of one traditional ad.   Google has been experimenting with changing its...

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Common Types of Cybercrime

 By Paul Salley, manager of marketing strategy and business development Cybercrime is on the rise. Unfortunately, most of these crimes stick around long after the infraction is committed. It’s important to understand the most common methods of cybercrimes in the real estate industry to know exactly what and where to monitor for these security breaches. The most common cybercrimes committed in our industry are elaborate phishing scams targeted at buyer or seller transactions. Many of these scams are so elaborate, that it’s difficult to distinguish whether these individuals are members of the brokerage or not. Hackers take over a...

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Digital Marketing Campaigns: Track These Performance Indicators

  By Paul Salley, manager of marketing strategy and business development Digital marketing has made it easy for business owners to reach their intended audience using popular Display Networks and social channels, predict behavior and use an algorithm to attract new customers. All of this is great, but you must quantify the performance of digital marketing campaigns to track your return on investment (ROI). Good news, there are a few things you can do to monitor performance. Above all, set your objectives early. Is your goal to increase brand awareness? If so, you’re probably less focused on metrics such...

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