Author: Nikki Lindholm

Creating the Perfect Union: Marrying Your Website to Your Digital Campaigns

Did you know there is a five-second rule to test your ad relevance? If a person not affiliated with your company can’t tell what your ad is in five seconds, the content is not clear enough to generate a click. Sure, you may get a click or two from a confused consumer looking for clarification, but those clicks rarely generate a lead.   So how do you pass the test? Use images that relate to not only your campaign objective but that also mirror the feel of the landing page to which you are directing traffic. Keep the wording...

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3 Tips to Create Video Content that Converts

Why is it that so much content is consumed on a mobile device? You would think the fact that most mobile devices have small screens would deter high video traffic. It’s less of a determent than you would think. There is less distraction when the screen is closer to your eyes when watching a video or reading articles on mobile than watching on a TV screen or reading on a desktop.   Some 62% of smart-phone users check their phones a whopping 31 times a day. 31! And, 73 percent always have their mobile phones on them. The video...

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Not Getting Any Likes? Look at Your Analytics.

Do you struggle to create witty and innovative copy that is clear and understandable? It’s not that easy, is it?   Dan Gilgoff, executive editor for digital at National Geographic, recently shared that he too struggles with creating short content that resonates with the audience—and they hold the No. 1 spot among brands on social media! The first thing Nat. Geo does when a post doesn’t perform as expected is dive straight into analytics. Their goal is to understand what kept followers from clicking on that article. Many times, they found that, if they reworked the copy and changed...

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Featured Community Videos: Know What Your Customers Want

If you’re working with customers who are moving from another state, city or even across town, you know how hard it is for them to truly get to know the different communities and the amenities they offer. Touring each area can be time consuming. Instead, add community and neighborhood videos to your marketing arsenal.   In our newest Secret Lives of Real Estate podcast, with Ben Bacal, a sales associate with Rodeo Realty in Beverly Hills, Calif and founder of Roofshoot, a simple video solution, he shared that, “86 percent of buyers want to view community content before they...

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Where Should You Invest Your Digital Marketing Dollars?

http://feeds.soundcloud.com/stream/326739593-user-708885993-where-should-you-invest-your-digital-marketing-dollars.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS The marketing capabilities of social platforms such as Facebook, Pinterest and Twitter are expanding to meet the needs of a quickly evolving digital marketing landscape. Which ones are worth your investment? Listen to find out what will get you the most bang for your...

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