Author: Deirdre LePera

How will your marketing strategy shift in 2018?

REAL Trends is looking ahead to 2018 For an upcoming research study, we want to know which marketing resources you are investing in now and how your marketing plans will shift in the coming year. Will you invest more in video? Is telemarketing still a part of your plan? Will you stop spending money on newspaper ads? We want to know! Please take less than 3 minutes to share your marketing strategy with us, and we will give you an advanced copy of our findings so you can see how you stack up against your peers. As always, thank...

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A Key Driver in Brokerage Productivity

http://feeds.soundcloud.com/stream/342952250-user-708885993-a-key-driver-in-brokerage-productivity.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWhat pain points are hindering your brokerage’s productivity? Find out how Zillow Group’s Premier Broker program is striving to solve the most common hurdles to successful lead development. Nick Taylor, senior director of real estate sales and strategy at Zillow Group, joins Deirdre LePera, director of business development for REAL Trends, to discuss the release of REAL Trends latest research study, “The Key Driver to Brokerage Productivity,” which provides a closer look at Zillow Group’s Premier Broker Program. In this podcast, you’ll learn what Premier Broker is, how...

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New Study: Overcoming the Pain Points of Online Leads

Online Leads Zillow Premier Broker Program by Deirdre LePera, director of business development Roughly one-third of all housing consumers find a real estate professional on their own, and listing portals are most likely their first point of contact in that journey. In the first quarter of 2017, Zillow had 166 million unique users across its mobile apps and websites, making it the most-viewed residential website in the United States. To give you perspective, according to Realtor.com, they “achieved record traffic in the [same] quarter with 55 million average monthly unique users.” It is no secret that quantity of online...

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What Are You Paying Your Tech Director?

More brokers are finding ways to hire the important position of Technology Director or Vice President of Technology. However, many firms are still seeking outside-the-box ways to staff this position, including using independent contractors and a part-time person dedicated to technology.   Of our survey participants, 61 percent of them had a Technology Director/Vice President of Technology in 2014. For a majority of people in this position, any bonus incentives resulted from overall company performance. The numbers provided represent their total base, bonus and benefit compensation for the calendar year 2014. Technology Director National Average Total Compensation $103,926 Lowest Total Compensation $20,000 Highest...

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Trends in Investment: Real Estate Tech Firms

RETech reports that funding of real estate tech companies fell by 40 percent in a year-over-year comparison from July 2016 to July 2017. However, the first quarter numbers from 2017 show that the real estate tech industry is alive and booming. Venture firms invested nearly $173 million in U.S.-based real estate tech firms and $333 million globally. Read on to find out where those investments are being made.   Real Estate Tech (Software/Hardware) | Q1 2017 PropTiger | Gurgaon, India | $55 Million Placester | Boston | $50 Million HouseCanary | San Francisco | $33 Million Knock | New York...

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