Author: Alec Gress

What Are People Saying About You Online? 6 Tools to Find Out

brokerage or agent, this will also most likely mean your leads are also on social media. Some 83 percent of consumers say online reviews influence their perceptions about companies and 80 percent report that negative online comments changed their purchasing decision. What people say about you online will influence someone’s decision about doing business with you, making monitoring your online reputation that much more important. Here are some ideas for how to search for real-time social mentions:   Google Alerts: Setting up Google Alerts allows you to be notified anytime your business or name is mentioned on the Google...

Read More

Is The Agent of the Future Here?

When you think of the future, do you think flying cars, lasers and robots? According to REX Real Estate Exchange, the future of residential real estate might be robotic. Real Estate Exchange is a company founded by former Goldman Sachs executive Jack Ryan and has recently developed the world’s first robotic real estate professional.   The robot is called REX and can answer buyers’ and sellers’ questions. In its current form, Rex does have limitations, so a human real estate professional is also needed on site to talk to potential buyers (good thing!). REX is currently employing agents to...

Read More

Analyzing Top Video Strategies for Real Estate Sites

  How do you keep up with the lead capture strategies of the giants such as Zillow and Trulia? It’s a challenge. But, it can be done if you have a strategic and constantly updated website and lead capture strategy on your brokerage website.   This year, REAL Trends conducted our 2017 website rankings. We analyzed hundreds of real estate websites in the categories of best mobile, best community pages, best property detail pages, best overall, best design and best video. Today, we’ll focus on video. Here is a breakdown of some of the types of videos and other...

Read More

Amazon Enters Real Estate with Steve Murray

http://feeds.soundcloud.com/stream/333044172-user-708885993-amazon-enters-real-estate-with-steve-murray.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS Amazon in the real estate industry? It appears so. Steve Murray, president of REAL Trends, offers his take on Amazon’s possible launch of a new “find a Realtor®” service under its home and professional services segment. He offers his input on what it means for brokers and how it may impact the industry as a...

Read More

How to Get the Best Agent Reviews

As a Millennial, the first thing I do when I’m thinking of buying something expensive is to research the product on review websites. I want to make sure that I’m not missing out on a better product or experience. For example, when I see a dry cleaner with two reviews and another with 40 reviews, I’m going to choose the one with 40 reviews every time.   According to a study by BrightLocal, an SEO company, 84 percent of people surveyed trust online reviews as much as personal recommendations from friends or family. For me, the reviews from random people...

Read More

Recent Tweets