Voice-based search is becoming more prevalent with mobile users, so it’s important to consider the impact this will have on brokerage and agent website engagement. Below are three tips to optimize content for voice search so that you yield search results and drive traffic to your website.
- Mobile Optimization. While it’s essential to create a desirable user experience for desktop users, now you must cater custom user experiences for mobile visitors, as well. Voice search through a mobile device will present the opportunity. When a voice search is performed, your site must match the user’s voice search with the experience they are looking for. For example, mobile pages should offer a pared down version of the desktop so that the user finds quick, insightful information.
- User Experience-based Imagery. Google values and rewards images that are of excellent quality. Thus, make sure the images you use on your website are not only high quality, but also have a perceived value that will make visitors want to click. Images that have a higher resolution will generate more clicks and increase rankings for those images within Google image search results when a voice search is conducted.
- Image Data Optimization. Google finds images and ranks them based on some different criteria. However, there are core optimization standards that Google requires for an image to be ranked highly in the search engines. Meta data about a particular image is one of the top-ranking factors for Google when indexing images. Images should be properly optimized BEFORE being uploaded or placed anywhere on the website. Always include an image file name, description, URL, alt tags and captions. When a voice search is performed, search results will be relevant to the user experience based on the prior optimization of each image.