Integration of Home Enthusiast content together with Real Estate search significantly improves the Consumer Experience and produces superior results for Real Estate Professionals.
Elm Street Technology and This Old House have just announced the launch of their co-branded digital marketing platform for real estate professionals.
After months of testing, the Elm Street Technology and This Old House integrated digital marketing platform has generated best-in-class results for real estate companies and professionals including:
- Generating new monthly Unique Visitors and Repeat Visitors
- Increasing Session Time per User
- Proven improvements in the quality and volume of Leads Generated
“Improving the consumer experience with rich content provided by This Old House has led to enhanced results and a truly unique offering for our customers” said Prem Luthra, President and CEO of Elm Street Technology. “Increasing the volume and quality of leads generated on our digital marketing platforms is our ongoing mission on behalf of our customers, and partnering with This Old House is yet another step we are taking to deliver better value for our customers and the consumers they serve.”
“Our team is excited to partner with Elm Street Technology to offer real estate professionals with content and tools to better engage consumers,” said Eric Thorkilsen, CEO of This Old House Ventures, LLC. “While consumers are actively searching for a new property, they are simultaneously thinking about transforming the house they purchase into their home. We believe that offering our 37+ year library of home-related content to real estate professionals is a step towards providing a valuable content experience to those consumers.”
Century 21 DuMont & Associates, a leading real estate brokerage in Massachusetts was one of the first companies to take advantage of this new platform. “Everybody knows This Old House from TV so when I was offered the opportunity to offer their content to our customers, I took full advantage immediately,” said Rick DuMont Broker/Owner. Soon after the launch of the new website, consumer testimonials were received including, “I just wanted to let you know what a great website you have! We were surprised and delighted to see This Old House content on your site! We have watched this show! We also love the look and ease of use with this site. Keep up the good work!” said Vanessa Guerney.